Social media has matured beyond a mere information source; it's become a dynamic arena where conversations happen, brands showcase their identity, and a stage where your brand can truly shine. It's where the story unfolds, the community grows, and influence soars.
But who takes the lead in narrating the story, nurturing the community, and making it all happen? Social media influencers, of course.
The total revenue in the Social Networking market in 2022 reached $0.87 billion. The anticipated compound annual growth rate (CAGR) from 2022 to 2027 is 4.76%, leading to a projected market volume of $1.12 billion by 2027 (reported Statista). A major reason for this improvement is people's increasing inclination towards social media videos. As per Statista report, every Indian spends more than 6 hours watching videos on social media, in which educational, inspirational, and testimonial videos are prominent.
These videos are so engaging that it becomes difficult to look away. There is a huge contribution of top social media influencers, due to which video quality increases and reaches the target audience.
Vidzy, one of the top video production companies in India, takes up the responsibility of making influencer-based videos. With more than 6 years of experience, it has satisfied Puma,
Paytm, One+, etc., with its services.
Let us discover about top influencers in India and what videos a video production agency makes with their help.
Top 5 Social Media Influencers In India
Jannat Zubair Rahmani:
Followers: 47.2 M
USP: No. 1 social media influencer who engages the audiences with her acting roles, music videos, etc.
Jannat started her career as a child artist and later became the star of digital platforms like TikTok. But after the Tiktok ban, she made her move to Instagram and soon created a solid fan base.
One of the country's top social media instagrammers, Jannat has a 1. 23% engagement rate. Each reel gets 2 million views.
Anushka Sen:
Followers: 39.4 M
USP: Beautiful actress and model, known for her strong acting.
Anushka, who made her acting debut on the small screen, is also included in the list of Best Indian Social Media Influencers. Her explosive acting has been seen in the Indian historical drama television series Jhansi Ki Rani.
She has uploaded many reels on his Instagram account, which people like. She has a 0.94% engagement rate.
Avneet Kaur:
Followers: 38.8 M
USP: A talented actress whose rise to stardom is attributed to her innate acting prowess and steadily increasing consistency.
Avneet Kaur is an Indian actress, dancer, and model, also known for her roles in SAB TV's Aladdin's Yasmine and Chandra Nandini's Charumati. She got her big break with Pradeep Sarkar's Mardaani, where she was seen sharing the screen with Rani Mukherjee.
Today, she creates and shares many reels of fashion and dance moves on Instagram, which get views in millions. Talking about engagement rate, she has a 1.12% engagement rate.
Sayyed Arishfa Khan:
Followers: 30.6M
USP: Sayyed Arishfa Khan produces content across various domains and captivates a large and dedicated community.
The next name on the list of top social media influencers is Sayyed Arishfa Khan. At the outset, she began crafting lip-sync videos on TikTok, but following the platform's ban, she transitioned to Instagram and YouTube, swiftly amassing a substantial following in a remarkably brief period.
She has an engagement rate of 0.86%, and each of his videos gets an average of 211.4K likes and 3K comments.
Faisal Shaikh:
Followers: 30.2 M
USP: A social media influencer renowned for consistently delivering entertaining content.
Faisal Shaikh aka Mr. Faisu, does not need any identity today. On social media sites, Mr. Faisu has created a fan base of millions because they know that videos and photographs are the best way to connect with viewers. Faisal regularly shares photos and videos on his Instagram account, ensuring his followers remain entertained. He has an 8.31% engagement rate.
Creative Projects With Social Media Influencers
Creativity knows no bounds in the domain of social media. Here, some individuals share captivating stories, while others showcase their groundbreaking innovations and boundless inspirations.
Indian social media Influencers play a boom in business growth by collaborating their refined creativity with brands. Let's talk Big brands like Amazon, Khatbook, Paytm, and Moneytap have partnered with best video production services in india , Vidzy to avail Influencer Services.
Social media stars create many types of brands, the main ones are as follows:
Influencer Based Video Ads: Influencer-based video ads have an authentic touch that is only possible thanks to social media sources. The promotion of products or services by them is very genuine, which can build trust among potential customers.
Recently Mr. Faisu endorsed the deodorant company 2407 Crush, and the brand believes that the brand has gained a lot of fame in a short period. It was the magic of Faisu, whose engaging content helped the brand reach its target audience.
Influencer Based Social Media Videos:
Collaborating with influencers can be a cost-effective advertising strategy compared to traditional methods, with a potentially high return on investment.
Social media influencers create videos according to different social formats, which can go viral quickly. Compiling storytelling allows videos to be informative and entertaining, receiving high levels of interaction, such as likes, comments, and shares.
Testimonial Videos:
Testimonial Videos are the best way to increase conversions. Brands like mCaffeine, Clean & Clear, Try, Healthifyme.com, etc., captured the positive experiences of their satisfied customers and showcased them on their company websites and social media sites. Companies believe that customer testimonial videos have led to an increase in new customers and retention of old customers with the brand.
Product Videos:
With the help of India's top social media influencers, many brands present demos, which further strengthen the customer's grip on the product.
Brands like Samsung partnered with Avneet Kaur in India to produce a product video, where Avneet shared the features, models, etc., of Samsung Mobile with the audience. The company asserts that the video led to successful mobile sales.
Conclusion:
Some influencers are experts in specific fields or industries, such as fitness, technology, finance, or health. They share their knowledge, insights, and tips with their followers.
Today, many big businesses have successfully given a new direction to their business by collaborating with social media influencers. Along with these, SEO helps in ranking along with Visibility.
Video production agencies like Vidzy specialize in creating influencer-based videos. The agency has a database of more than 2 lakh Indian social media Instagrammers where brands get the freedom to select them as per their needs. Top video production company Vidzy is paving the way for successful collaborations between brands and influencers, providing a platform for brands to harness the power of influencer marketing.
Empower your brand with the influence of the best. Join Vidzy and make your mark!